Demographic

Within All-Star Media Group’s premium network we have the most diverse partners / publishers online. Our marketing platform and detailed demographic data targets the audience to broadcast your Brand. We target our advertiser’s specific consumer markets.

User-Based Targeting

All-Star Media Group targets your likely consumer base with our proprietary online advertising platform considering:

  • Age
  • Gender
  • Income
  • Household Type
  • Education
  • Occupation
  • Race / Ethnicity
  • Website-Based Targeting

Our premium network provides many divisions with deference to your Brand’s focus and website composition.

Demo: Fantasy Sports Division

Gender Age
Male 94% 21 – under 26%
Female 6% 22 – 34 31%
    35 – 54 30%
    55 – over 13%
Income Education
Under $25,000 3% Professional Degree 29%
$25,000 – $40,000 11% Undergraduate Degree 64%
$40,000 – $75,000 25% High School or less 7%
$75,000 – $100,000 36%    
Over $100,000 25%    
Fantasy Lineup Members
Watch professional sports 97%
Watch college sports 91%
Attend Live sporting events 61%
Use broadband internet services 89%
Own a computer 98%
Own an automobile 70%
Plan on purchasing a new automobile in the next 6 months 20%
Purchased products online in last month 75%
Shops online for gifts for others 70%
Play Poker 45%
Placed a wager at a casino in last 2 months 42%
Eat out at least once a week 81%
Play video games 55%
Own a cell phone 81%
Plays Golf 67%
Needs a new cell phone 44%
Use online services for business 57%
Travel by plane twice a year 63%
Subscribe to a magazine/periodical 52%
Purchased electronics last month 35%
Own exercise equipment 47%
Purchased a sports drink in last week 60%
Purchased an alcoholic drink in last week 74%
Purchased product advertised on Fantasy Lineup 10%

All-Star Media Group will provide you with the most comprehensive demographical data, throughout each division, giving you, the advertiser everything you want to know to place your Brand’s advertisement appropriately.

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